PURE Sports Nutrition

PURE Sports Nutrition is dedicated to offering premium, natural sports nutrition products tailored for athletes and fitness enthusiasts. Prioritising clean, whole ingredients without artificial additives, their formulations support enhanced performance, hydration, and recovery. From electrolyte hydration drinks to protein recovery powders, PURE emphasises both purity and taste, ensuring athletes receive the utmost in nutritional support without compromising on flavour.

20 products


  • Sale -11% PURE Electrolyte Replacement Capsules

    PURE Sports Nutrition PURE Electrolyte Replacement Capsules (80)

    2 reviews

    10 in stock

    PURE Electrolyte Replacement Capsules are formulated to help maintain your body's electrolyte levels and to help replace minerals lost during sustained strenuous exercise. They are also great in hot conditions when extra electrolytes are needed to help with muscle function and cramp prevention. Contains the electrolytes. Sodium, potassium, magnesium and calcium 80 capsules per bottle Tasteless vegan capsules No added carbohydrates How to TakeRECOMMENDED USE: Take one (1) capsule with water or PURE Electrolyte Hydration drink every 30 – 60 minutes during hard physical activity. Take up to 10 capsules daily.For endurance sports we recommend 2 capsules per hour of exercise, taken with 500ml - 750ml of PURE Electrolyte hydration drink.CAUTION: PURE Electrolyte Capsules will not prevent hyponatremia, heat stroke and other dangerous conditions resulting from over-exertion in extreme heat.*If you are unsure of recommended dosage or use for your personal health circumstances (e.g. pregnancy or low sodium diet), consult your medical practitioner prior to use.Nutritional InfoContains the electrolytes sodium, magnesium, potassium and calcium with added Vitamin D and Vitamin B6 for electrolyte absorption. Each capsule contains the following electrolytes: Sodium chloride 440mg Potassium citrate 150mg Magnesium citrate 100mg Calcium citrate 50mg. Caution: PURE Electrolyte Capsules will not prevent hyponatremia, heat stroke and other dangerous conditions resulting from over-exertion in extreme heat.*If you are unsure of recommended dosage or use for your personal health circumstances (e.g. pregnancy or low sodium diet), consult your medical practitioner prior to use.IngredientsEach capsule contains mineral salts (sodium chloride 440mg, potassium citrate 150mg, magnesium citrate 100mg, calcium citrate 50mg), vitamins (B6 7mg, D3 2.5mcg), vegetarian encapsulating aids (171mg).

    10 in stock

    $44.99$39.90

  • Sale -9% PURE Beet Endurance Pouch - 150g

    PURE Sports Nutrition PURE Beet Endurance Pouch - 150g

    Out of stock

    PURE Beet Endurance is a powder made from concentrated beetroot juice with no additives or preservatives and contains naturally occurring nitrates and is recommended for nitrate loading before racing, endurance events or to support endurance performance. 369mg nitrates in every 30g serving Each pouch is equivalent to 1.6kg fresh beetroot juice slightly sweet non earthy taste profile Convenient & easy to consume Be aware of other low nitrate level beetroot powders that are only made from freeze-dried beetroot and not the concentrated juice. Ingredients:100% Concentrated beetroot juice. RECOMMENDED USE: Simply mix 3 lightly heaped tablespoons with 250ml water to ensure adequate fluid intake. Consume at least 3 – 4 hours before an event and for optimum results take daily as directed for 2 – 5 days before your planned event. Avoid use of toothpaste, mouthwash or chewing gum at time of consumption as it may interfere with nitrate ingestion.

    Out of stock

    $32.99$29.90

  • Sale -8% PURE Whey Protein - Vanilla - 1kg

    PURE Sports Nutrition PURE Whey Protein - Vanilla - 1kg

    Out of stock

    PURE Vanilla Whey Protein Concentrate is a premium natural protein powder using New Zealand made whey protein combined with organic vanilla bean powder, Trade Aid organic ceylon cinnamon and sweetened with stevia. 22g protein per serve Not sickly sweet or over flavoured 33 serves per 1Kg pouch, 17 serves per 500g, 30g sachet makes 1 serve Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. IngredientsInstant Whey Protein Concentrate (94%) (From Milk, Contains Sunflower Lecithin), Natural Flavours (Contain Milk), Ground Organic Vanilla Beans (0.5%), Ground Organic Cinnamon, Natural Stevia Sweetener (Steviol Glycosides). Contains Milk Products. How to TakeDIRECTIONS: Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well. Try blending PURE Whey Protein with yogurt, fruit & berries to make a delicious smoothie.SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.

    Out of stock

    $64.99$59.90

  • Sale -8%Last stock! PURE Whey Protein - Chocolate - 1kg

    PURE Sports Nutrition PURE Whey Protein - Chocolate - 1kg

    2 in stock

    PURE Whey Protein is a premium natural protein powder using New Zealand made whey protein combined with raw organic cacao powder, natural Chocolate flavour and sweetened with stevia. 22g protein per serve Not sickly sweet or over flavoured 33 serves per 1Kg pouch, 17 serves per 500g, 30g sachet makes 1 serve Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. Ingredientsnstant Whey Protein Concentrate (86%) (From Milk, Contains Sunflower Lecithin), Organic Raw Cacao Powder (8%), Natural Flavours (Contain Milk), Natural Stevia Sweetener (Steviol Glycosides). Contains Milk Products. How to TakeDIRECTIONS: Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well. Try blending PURE Whey Protein with yogurt, fruit & berries to make a delicious smoothie.SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.

    2 in stock

    $64.99$59.90

  • Sale -17% PURE Whey Protein - Vanilla - 500g

    PURE Sports Nutrition PURE Whey Protein - Vanilla - 500g

    Out of stock

    PURE Vanilla Whey Protein Concentrate is a premium natural protein powder using New Zealand made whey protein combined with organic vanilla bean powder, Trade Aid organic ceylon cinnamon and sweetened with stevia. 22g protein per serve Not sickly sweet or over flavoured 33 serves per 1Kg pouch, 17 serves per 500g, 30g sachet makes 1 serve Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. IngredientsInstant Whey Protein Concentrate (94%) (From Milk, Contains Sunflower Lecithin), Natural Flavours (Contain Milk), Ground Organic Vanilla Beans (0.5%), Ground Organic Cinnamon, Natural Stevia Sweetener (Steviol Glycosides). Contains Milk Products. How to TakeDIRECTIONS: Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well. Try blending PURE Whey Protein with yogurt, fruit & berries to make a delicious smoothie.SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.

    Out of stock

    $35.99$29.90

  • Sale -8% 1Kg PURE Whey Protein - Honey Salted Caramel

    PURE Sports Nutrition PURE Whey Protein - Honey Salted Caramel - 1kg

    Out of stock

    PURE Whey Protein Concentrate is a premium natural protein powder using New Zealand made multi-flora manuka honey, whey protein concentrate, natural caramel flavour, and sea salt. 22g protein per serve Not sickly sweet or over flavoured 33 serves per 1Kg pouch, 17 serves per 500g, 30g sachet makes 1 serve Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. IngredientsInstant Whey Protein Concentrate (84%) (From Milk, Contains Sunflower Lecithin), Multi-flora Manuka Honey Powder (10%) (In Which 70% Honey, Maltodextrin), Natural Flavours (Contain Milk), Sea Salt, Natural Stevia Sweetener (Steviol Glycosides). Contains Milk Products How to TakeDIRECTIONS: Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well. Try blending PURE Whey Protein with yogurt, fruit & berries to make a delicious smoothie.SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.

    Out of stock

    $64.99$59.90

  • Sale -17%Last stock! PURE Whey Protein - Chocolate - 500g

    PURE Sports Nutrition PURE Whey Protein - Chocolate - 500g

    3 in stock

    PURE Whey Protein is a premium natural protein powder using New Zealand made whey protein combined with raw organic cacao powder, natural Chocolate flavour and sweetened with stevia. 22g protein per serve Not sickly sweet or over flavoured 33 serves per 1Kg pouch, 17 serves per 500g, 30g sachet makes 1 serve Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. Ingredientsnstant Whey Protein Concentrate (86%) (From Milk, Contains Sunflower Lecithin), Organic Raw Cacao Powder (8%), Natural Flavours (Contain Milk), Natural Stevia Sweetener (Steviol Glycosides). Contains Milk Products. How to TakeDIRECTIONS: Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well. Try blending PURE Whey Protein with yogurt, fruit & berries to make a delicious smoothie.SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.

    3 in stock

    $35.99$29.90

  • Sale -17%Last stock! PURE Whey Protein - Honey Salted Caramel - 500g

    PURE Sports Nutrition PURE Whey Protein - Honey Salted Caramel - 500g

    2 in stock

    PURE Whey Protein Concentrate is a premium natural protein powder using New Zealand made multi-flora manuka honey, whey protein concentrate, natural caramel flavour, and sea salt. 22g protein per serve Not sickly sweet or over flavoured 33 serves per 1Kg pouch, 17 serves per 500g, 30g sachet makes 1 serve Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. IngredientsInstant Whey Protein Concentrate (84%) (From Milk, Contains Sunflower Lecithin), Multi-flora Manuka Honey Powder (10%) (In Which 70% Honey, Maltodextrin), Natural Flavours (Contain Milk), Sea Salt, Natural Stevia Sweetener (Steviol Glycosides). Contains Milk Products How to TakeDIRECTIONS: Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well. Try blending PURE Whey Protein with yogurt, fruit & berries to make a delicious smoothie.SUGGESTED USE: Take 1 - 3 servings per day depending on your diet and activity level. Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise. Also great for a morning or afternoon snack, or when additional protein is needed in your diet.

    2 in stock

    $35.99$29.90

  • Sale -7% PURE Energy Chews - Lemon

    PURE Sports Nutrition PURE Energy Chews - Lemon

    Out of stock

    PURE Energy Lemon Chews are made with natural ingredients, carbohydrates and electrolytes. These tasty chews are the perfect grab-and-go energy source for your adventures, formulated for use during sports and exercise to help fuel working muscles. Soft to chew Not too sweet or over flavoured 24g carbohydrates per serving (2 serves per pack) Gut-friendly formulation How to TakeRECOMMENDED USE: Take one serving (8 chews), 20 minutes before exercise, and then every 45 minutes during exercise or when energy is needed. Maximum daily intake 8 servings.IngredientsOrganic Rice Syrup, Cane Sugar, Maltodextrin, Lemon Juice, Pectin, Citric Acid, Sodium Citrate, Potassium Citrate, Caffeine, Natural Cola Flavour, Kola Nut Extract, Glazing Agent (Carnauba Wax and Vegetable Oil)Formulated Supplementary Sports Food (Lemon flavour): This food is not a sole source of nutrition and should be used in conjunction with a nutritious diet and an appropriate exercise program.Warning: Children under 15 years & pregnant or lactating women should use only under medical or dietetic supervision.

    Out of stock

    $6.99$6.49

  • PURE Performance + Race Fuel

    PURE Sports Nutrition PURE Performance + Race Fuel

    6 in stock

    PURE Performance + Race Fuel has been designed specifically for the endurance athlete using the latest research around an emerging power ingredient called Cluster Dextrin™. This sports drink aims to deliver the high level of carbohydrates and electrolytes required to increase performance while minimising gastrointestinal distress.  High carb – 90g per serve Unflavoured to minimise flavour fatigue High in electrolytes (sodium, potassium, magnesium, calcium) Can be used as a sole source of fuel HASTA certified product 700g pouch contains 7 serves INGREDIENTS: Cluster Dextrin™, Fructose, Mineral Salts (Sodium Citrate, Sodium Chloride, Potassium Citrate, Magnesium Lactate, Calcium Citrate), Acidity Regulator (Citric Acid), Antioxidant (Ascorbic Acid). RECOMMENDED USE:450 ml – 750 ml per hour during extended exercise DIRECTIONS: Mix contents of sachet / 5 level scoops with 250 ml of water and shake well. Add an additional 200 ml – 500 ml of water and shake well. Let sit for 10 minutes before use. Race Fuel can be mixed to your preferred consistency, however we recommend 750 ml. Consume within 12 hours of mixing. High Levels of Sodium…All sports drinks are vital for replacing any loss of electrolytes. PURE Race Fuel has been designed for longer durations, so a higher sodium concentration has been included to match. Why? Sodium is vital to support the uptake of glucose out of the intestinal tract and studies have shown an average loss of 1000mg sodium per hour. A combination of both sodium chloride and sodium citrate have been used, for flavour and reduced GI issues, as well as other electrolytes that are lost in sweat. Why Fructose?It is well-documented that using multiple transportable carbohydrates (i.e. glucose:fructose) will enhance both absorption and oxidation.* We are yet to learn the optimal ratio of HBCD:fructose in sports performance but based on feedback from elite athletes during the development of PURE Race Fuel, lower rates of GI disturbance have been evident. HASTA CertifiedHuman and Supplement Testing Australia (HASTA) is Australia’s first commercial product testing organisation, testing for WADA banned substances. As a performance product it was a must that PURE Race Fuel become a part of the HASTA product certification scheme. Earnt not bought! Certifying a product involves not just testing, but verification of the manufacturing quality controls that are in place. If a product has the “HASTA Certified” seal on pack, it means that every batch has been tested for over 200 WADA prohibited substances.

    6 in stock

    $65.90

  • Sale -8% PURE Electrolyte Low Carb Raspberry (10 x 6g)

    PURE Sports Nutrition PURE Electrolyte Low Carb Raspberry (10 x 6g)

    Out of stock

    PURE Electrolyte Hydration Low Carb Raspberry is a premium natural electrolyte drink specifically formulated for those wanting a low carbohydrate, low sugar alternative to a standard sports drink. Contains the electrolytes sodium, potassium, magnesium and calcium Low carb, low sugar Keto-friendly 10 single-serve 6g sachets (each serve makes 750ml) Flavoured with real fruit juice Made in New Zealand Pure Electrolyte Hydration Low Carb is designed to replenish electrolytes during hot conditions, sports and exercise. Contains real raspberry or lemon juice and a coconut water base. It contains no added sugars, colours or preservatives and is dairy-free, gluten-free, vegan-friendly and keto-friendly. PURE Electrolyte Hydration Low Carb is based on the principles of our PURE Electrolyte Hydration and formulated on a premium coconut water base, naturally high in electrolytes and low in carbohydrates. The coconut water base combined with real fruit juice to give a smooth taste profile that is refreshing and easy to consume. RECOMMENDED USE Add contents of sachets to 750ml of water & mix well 500ml – 750ml per hour during exercise or when electrolytes are needed Consume within 12 hours of mixing

    Out of stock

    $24.90$22.90

  • Sale -8% PURE Electrolyte Low Carb Lemon (10 x 6g)

    PURE Sports Nutrition PURE Electrolyte Low Carb Lemon (10 x 6g)

    Out of stock

    PURE Electrolyte Hydration Low Carb Lemon is a premium natural electrolyte drink specifically formulated for those wanting a low carbohydrate, low sugar alternative to a standard sports drink. Contains the electrolytes sodium, potassium, magnesium and calcium Low carb, low sugar Keto-friendly 10 single-serve 6g sachets (each serve makes 750ml) Flavoured with real fruit juice Made in New Zealand Pure Electrolyte Hydration Low Carb is designed to replenish electrolytes during hot conditions, sports and exercise. Contains real raspberry or lemon juice and a coconut water base. It contains no added sugars, colours or preservatives and is dairy-free, gluten-free, vegan-friendly and keto-friendly. PURE Electrolyte Hydration Low Carb is based on the principles of our PURE Electrolyte Hydration and formulated on a premium coconut water base, naturally high in electrolytes and low in carbohydrates. The coconut water base combined with real fruit juice to give a smooth taste profile that is refreshing and easy to consume. RECOMMENDED USE Add contents of sachets to 750ml of water & mix well 500ml – 750ml per hour during exercise or when electrolytes are needed Consume within 12 hours of mixing

    Out of stock

    $24.90$22.90

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